{"title":"Baby Shower Gifts","description":"\u003cp\u003eThe JOWI pieces most often bought as a gift: sleepsuits, pajama sets, bodysuits, rompers, dress sets, blankets and headbands.\u003c\/p\u003e\u003cp\u003eThe single most useful thing to know before buying: \u003cstrong\u003edo not buy newborn size\u003c\/strong\u003e. Every guest buys newborn, most babies wear it for a few weeks, and half of it is never worn at all. A 6-12 month piece arrives when the newborn gifts have run out and nobody has time to shop. Check the season too: a 12-month size for a baby born in December will be worn the following winter, not in the summer. Our guides on \u003ca href=\"\/blogs\/news\/baby-shower-gifts-parents-use\"\u003egifts parents actually use\u003c\/a\u003e and \u003ca href=\"\/blogs\/news\/baby-clothing-gifts-by-age\"\u003ewhat works at each age\u003c\/a\u003e go further.\u003c\/p\u003e","products":[{"product_id":"blue-rose-toile-bow-headband","title":"Blue Rose Toile Bow Headband","description":"\u003cp\u003eThe bow headband made in the same Blue Rose Toile as the zip romper: a wide band with an oversized bow tied at the front.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Same Print, Exactly\u003c\/strong\u003e — Cut from the same Blue Rose Toile as the romper, not a color that comes close. The bow and the outfit come from one design, which is the whole point of a JOWI capsule.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Wide Band, an Oversized Bow\u003c\/strong\u003e — The band is wide enough to sit flat instead of riding up, and the bow is large enough to read in a photograph from across the room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Size\u003c\/strong\u003e — There is no size to choose, which makes it the easiest thing in the catalog to add to an order and the easiest to give on its own.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishes the Romper\u003c\/strong\u003e — Made to be worn with the Blue Rose Toile zip romper. Add it in the same order and the outfit arrives complete instead of almost complete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Small Gift That Lands\u003c\/strong\u003e — The piece people add to a bigger present, and the one that gets noticed when the box is opened. It is also the least expensive way into the print.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Default Title","offer_id":41355489509448,"sku":"JW-BRT-HDB-OS","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/headband-01-flat_2842b175-c976-4bff-9227-ae334f95c700.webp?v=1788985991"},{"product_id":"blue-rose-toile-zip-romper","title":"Blue Rose Toile Zip Romper","description":"\u003cp\u003eThe Blue Rose Toile zip romper: roses and pink ribbon bows on soft blue, with a full-length zipper and fold-over cuffs. Designed alongside the matching bow headband.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Blue Rose Toile Print\u003c\/strong\u003e — Roses, leaves and pink ribbon bows drawn as a toile on soft blue, framed by plain blue cuffs and neckband. It is the print JOWI was built around.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Zipper, Not a Row of Snaps\u003c\/strong\u003e — One full-length zipper from ankle to neck. At three in the morning that is a single movement instead of a dozen snaps lined up in the dark.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizing: Newborn to 3T\u003c\/strong\u003e — Eight sizes, labeled by age. The fold-over cuffs at wrists and ankles let one size be worn longer: turn them down as your baby grows into it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Matching Bow Headband\u003c\/strong\u003e — The bow headband is made in the same Blue Rose Toile and sold alongside this romper, so the outfit is finished without hunting for something that almost matches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Set People Photograph\u003c\/strong\u003e — Romper and headband together are the JOWI gift: it arrives looking like a complete outfit rather than a single piece, and it is the one that ends up in the announcement photo.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Newborn","offer_id":41355489542216,"sku":"JW-BRT-ZRM-NB","price":26.0,"currency_code":"USD","in_stock":false},{"title":"0-3 months","offer_id":41355489574984,"sku":"JW-BRT-ZRM-03","price":26.0,"currency_code":"USD","in_stock":false},{"title":"3-6 months","offer_id":41355489607752,"sku":"JW-BRT-ZRM-36","price":26.0,"currency_code":"USD","in_stock":false},{"title":"6-12 months","offer_id":41355489640520,"sku":"JW-BRT-ZRM-612","price":26.0,"currency_code":"USD","in_stock":false},{"title":"12-18 months","offer_id":41355489673288,"sku":"JW-BRT-ZRM-1218","price":26.0,"currency_code":"USD","in_stock":false},{"title":"18-24 months","offer_id":41355489706056,"sku":"JW-BRT-ZRM-1824","price":26.0,"currency_code":"USD","in_stock":false},{"title":"2T","offer_id":41355489738824,"sku":"JW-BRT-ZRM-2T","price":26.0,"currency_code":"USD","in_stock":false},{"title":"3T","offer_id":41355489771592,"sku":"JW-BRT-ZRM-3T","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/romper-01-flat_19647f6b-07bf-441c-b5a6-08a46103e195.webp?v=1788985954"},{"product_id":"baby-blanket","title":"Baby Blanket","description":"\u003cp\u003eThe blanket that ends up going everywhere: crib naps, stroller walks and the car seat on a cool morning.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn Everyday Blanket\u003c\/strong\u003e — Not the one that stays folded on a shelf. This is the one that lives in the diaper bag and gets used at home, in the stroller and in the car.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Size, From Day One\u003c\/strong\u003e — There is no size to choose and nothing to outgrow. It works tucked around a newborn and it still works over a toddler's legs on a stroller walk two years later.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Piece That Travels\u003c\/strong\u003e — Naps happen where they happen: a relative's sofa, the shade at the park, the back seat on the way home. This is the blanket that makes any of those work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart of the JOWI Nursery\u003c\/strong\u003e — Pairs with the sleepwear and the matching sets in the rest of the catalog, so a first outfit and a first blanket can arrive together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Baby Shower Answer\u003c\/strong\u003e — A blanket is the gift people actually keep. It fits any baby and any nursery, which is why it is the safest thing to bring when you do not know the size.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Default Title","offer_id":41355490000968,"sku":"JW-BBL-BLK-OS","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/baby-blanket-01-flat_9813581f-6779-43e5-90e3-e3cf2c3a447c.webp?v=1788985746"},{"product_id":"little-rose-dress-set","title":"Little Rose Dress Set","description":"\u003cp\u003eA small rose print on a dress set made for the days families take pictures: christenings, first birthdays, Sunday lunch with the whole family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Little Rose Print\u003c\/strong\u003e — A small, scattered rose print that reads delicate up close and clean from across the room. It is the JOWI print for the days that end up in the photo album.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDressed Up, Still Comfortable\u003c\/strong\u003e — A dress set a baby can sit, crawl and eat in. Nothing stiff and nothing that has to be fought with halfway through the afternoon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizing: Newborn to 18-24 Months\u003c\/strong\u003e — Six sizes, labeled by age. If your baby is between two sizes, take the larger one: it will be worn for longer and it will photograph the same.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatches the Rose Prints\u003c\/strong\u003e — Part of the JOWI rose family, so a sister or a cousin can be dressed in the same story without wearing the exact same garment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Gift That Gets Worn\u003c\/strong\u003e — This is the piece grandparents buy. It arrives looking like an occasion and it still ends up in the everyday rotation once the occasion is over.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Newborn","offer_id":41355490033736,"sku":"JW-LRS-DRS-NB","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-3 months","offer_id":41355490066504,"sku":"JW-LRS-DRS-03","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-6 months","offer_id":41355490099272,"sku":"JW-LRS-DRS-36","price":32.0,"currency_code":"USD","in_stock":false},{"title":"6-12 months","offer_id":41355490132040,"sku":"JW-LRS-DRS-612","price":32.0,"currency_code":"USD","in_stock":false},{"title":"12-18 months","offer_id":41355490164808,"sku":"JW-LRS-DRS-1218","price":32.0,"currency_code":"USD","in_stock":false},{"title":"18-24 months","offer_id":41355490197576,"sku":"JW-LRS-DRS-1824","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/little-rose-dress-set-01-flat_0e7ca9e6-c3f9-44cd-a280-07f3bab49f02.webp?v=1788985763"},{"product_id":"cozy-cloud-sleepsuit","title":"Cozy Cloud Sleepsuit","description":"\u003cp\u003eThe one-piece for nights and naps, in the Cozy Cloud print.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Cozy Cloud Print\u003c\/strong\u003e — Soft clouds on a quiet ground, drawn to work in a dark room. It is a bedtime print: nothing loud and nothing that fights with the rest of the nursery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Piece, Nothing to Ride Up\u003c\/strong\u003e — A single piece means no waistband, no shirt working its way up at three in the morning, and one less thing to line up while half asleep.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizing: Newborn to 3T\u003c\/strong\u003e — Eight sizes, labeled by age. Sizing is the thing families most often get wrong in this category, so check the size guide and size up if you are between two.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatches the Whole Print\u003c\/strong\u003e — Every JOWI print runs across more than one piece, so siblings can be dressed in the same print without wearing identical outfits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gift That Gets Used\u003c\/strong\u003e — Sleepwear is the one thing every new family runs out of. It is the baby shower gift that gets worn until it is outgrown, not the one that stays in the box.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Newborn","offer_id":41355490230344,"sku":"JW-CZC-ZSL-NB","price":26.0,"currency_code":"USD","in_stock":false},{"title":"0-3 months","offer_id":41355490263112,"sku":"JW-CZC-ZSL-03","price":26.0,"currency_code":"USD","in_stock":false},{"title":"3-6 months","offer_id":41355490295880,"sku":"JW-CZC-ZSL-36","price":26.0,"currency_code":"USD","in_stock":false},{"title":"6-12 months","offer_id":41355490328648,"sku":"JW-CZC-ZSL-612","price":26.0,"currency_code":"USD","in_stock":false},{"title":"12-18 months","offer_id":41355490361416,"sku":"JW-CZC-ZSL-1218","price":26.0,"currency_code":"USD","in_stock":false},{"title":"18-24 months","offer_id":41355490394184,"sku":"JW-CZC-ZSL-1824","price":26.0,"currency_code":"USD","in_stock":false},{"title":"2T","offer_id":41355490426952,"sku":"JW-CZC-ZSL-2T","price":26.0,"currency_code":"USD","in_stock":false},{"title":"3T","offer_id":41355490459720,"sku":"JW-CZC-ZSL-3T","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/cozy-cloud-sleepsuit-01-flat_6397f2de-fe1a-4008-8d08-b7cc9b601fbc.webp?v=1788985777"},{"product_id":"soft-blossom-bodysuit","title":"Soft Blossom Bodysuit","description":"\u003cp\u003eA bodysuit in the Soft Blossom print: the layer that goes under everything, and works on its own on a warm day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Soft Blossom Print\u003c\/strong\u003e — A quiet floral, small in scale, drawn so it still reads as flowers at bodysuit size instead of turning into a blur of color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Layer You Reach For\u003c\/strong\u003e — Worn on its own when it is warm and worn under everything when it is not. A bodysuit is the piece that ends up in every load of laundry for a reason.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizing: Newborn to 18-24 Months\u003c\/strong\u003e — Six sizes, labeled by age. Check the size guide before ordering, and if your baby is between two sizes take the larger one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWears With the Rest\u003c\/strong\u003e — Built to sit under the JOWI sets and rompers rather than compete with them, so the print family still works when pieces get mixed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Give\u003c\/strong\u003e — Bodysuits are the safe gift: the piece that never sits unused, and the one nobody has ever ended up with too many of.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"Newborn","offer_id":41355490492488,"sku":"JW-SBL-BSU-NB","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-3 months","offer_id":41355490525256,"sku":"JW-SBL-BSU-03","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-6 months","offer_id":41355490558024,"sku":"JW-SBL-BSU-36","price":32.0,"currency_code":"USD","in_stock":false},{"title":"6-12 months","offer_id":41355490590792,"sku":"JW-SBL-BSU-612","price":32.0,"currency_code":"USD","in_stock":false},{"title":"12-18 months","offer_id":41355490623560,"sku":"JW-SBL-BSU-1218","price":32.0,"currency_code":"USD","in_stock":false},{"title":"18-24 months","offer_id":41355490656328,"sku":"JW-SBL-BSU-1824","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/soft-blossom-bodysuit-01-flat_00416223-8391-4d8d-8414-eb5a9c732d6f.webp?v=1788985793"},{"product_id":"blue-star-dream-set","title":"Blue Star Dream Set","description":"\u003cp\u003eA two-piece set in the Blue Star print, for the age when a one-piece stops being the answer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Blue Star Print\u003c\/strong\u003e — Scattered stars on blue, playful without being loud. 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A matching set for them is the gift that fixes that, and everybody in the room notices.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOWI","offers":[{"title":"6-12 months","offer_id":41355490689096,"sku":"JW-BST-PJS-612","price":32.0,"currency_code":"USD","in_stock":false},{"title":"12-18 months","offer_id":41355490721864,"sku":"JW-BST-PJS-1218","price":32.0,"currency_code":"USD","in_stock":false},{"title":"18-24 months","offer_id":41355490754632,"sku":"JW-BST-PJS-1824","price":32.0,"currency_code":"USD","in_stock":false},{"title":"2T","offer_id":41355490787400,"sku":"JW-BST-PJS-2T","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3T","offer_id":41355490820168,"sku":"JW-BST-PJS-3T","price":32.0,"currency_code":"USD","in_stock":false},{"title":"4T","offer_id":41355490852936,"sku":"JW-BST-PJS-4T","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/6670\/9064\/files\/blue-star-dream-set-01-flat_b49c2faf-c39b-4412-afce-e5c2d7c8aeaa.webp?v=1788985809"},{"product_id":"pink-bow-baby-set","title":"Pink Bow Baby Set","description":"\u003cp\u003eA two-piece outfit in the Pink Bow print: bows scattered small, on a set made for the day and not only for bed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Pink Bow Print\u003c\/strong\u003e — Small pink bows, spaced so the print stays delicate at any size. The bow is the JOWI signature and it shows up across the catalog, printed and real.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaywear, Not Just Sleepwear\u003c\/strong\u003e — A two-piece set that works for the park, the pediatrician and the family lunch, without looking like pajamas that left the house by accident.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizing: 6-12 Months to 4T\u003c\/strong\u003e — Six sizes, labeled by age. 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